The Tide by City of Norfolk’s Transportation Division. That means within its first year in operation, the Pulse is already beating the passenger volumes Norfolk hopes to achieve within a decade. Hoping to boost the Tide’s passenger volumes, Inman and other Norfolk city leaders have looked westward to the Greater Richmond Transit Company’s Pulse bus rapid transit (BRT) line for reference.ĭespite Richmond’s slightly smaller population, the Pulse has reached an average daily ridership of 7,326.
Richmond’s former Multimodal Administrator, Amy Inman, is at the helm of Norfolk’s newly-minted Department of Transportation (DOT). Stable ridership alone won’t help Norfolk reach its goal of 7,130 passengers by 2030, but the city has expert help. In the eight years since the launch, the number of passengers served each day has hovered around 4,500. To the chagrin of the Tide’s detractors, ridership overshot initial estimates of just 2,900 by over 68%. Norfolk powered on and completed a line entirely within its city limits in 2011. When the Tide-Virginia’s first and only light rail-was first proposed 20 years ago to connect Hampton Roads’ two largest cities, voters in Virginia Beach overwhelmingly rejected it. Norfolk is hoping to attract more people to its bus networks and expand its light rail system to be more useful to riders throughout the Hampton Roads region. After years of stagnating ridership, Norfolk hopes to rejuvenate its transit system by modeling it after the City of Richmond’s successful bus system update.
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